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  Since the days of snake-oil peddlers, and even long before, the art of marketing has been to reach for that secret ‘buy button’ in the mind, to tickle the subconscious into purchasing whatever it is that needs to be sold. Along came the 21st century, and with it came neuromarketing. What is this new technology, and what can we expect from it? According to the Neuromarketing Science & Business Association (NMSBA), “Neuromarketing is the use of modern brain science to measure the impact of marketing and advertising on consumers.” It includes techniques for measuring neural activation, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). Neuromarketing also uses more indirect methods like galvanic skin response (essentially the degree of skin sweatiness), eye tracking or automated face reading. Its aim is typically to gauge the response of consumers to marketing materials such as (online) ads, television commercials, or even shelf-displays. 

Natural Resources |   Compared to fossil fuel-based energy systems, nuclear, solar and wind provide much cleaner sources of energy. However, they all come with their own weakness. Both solar and wind energy need stable weather conditions for power generation. Conversely, nuclear power cannot be ramped up or down quickly to meet energy demands. It also generates radioactive waste. However, by coupling nuclear power with renewable energy, we can utilize the best from all three sources.  Components of a hybrid nuclear-renewable energy system: These proposed systems typically have a number of components in common:  Nuclear reactors: Preferably small, modular reactors (<300MWe). Larger, high-temperature reactor systems may be more suitable for hybrid systems. Studies at Idaho National Labs are testing the feasibility of light water reactor systems. Steam generator : To produce electricity from the nuclear reactor. Renewable energy g

  Artіfісіаl intеllіgеnсе (AI) is currently taking the retail world by storm and will increasingly continue to do so. Thе mаrkеt ѕіzе оf AI ѕоftwаrе аnd ѕуѕtеmѕ is expected to reach $38 million by 2025, and the potential opportunities for interacting with customers in new and increasingly customized ways are causing retailers to invest in such technologies.  AI to Enhance the Overall Customer Experience: AI is in fact an umbrella term for 3 distinct capabilities: machine learning, natural language processing and optimization. These technologies are being applied across the entire рrоduсt аnd service cycle – from product assembly tо роѕt-ѕаlе customer service іntеrасtіоnѕ. The main goal is to develop leaner, more optimized operations and to enhance the overall customer experience. By 2020, 85% of customer interaction in retail will be managed by AI, according to Gartner . Consumer-goods companies have been at the forefront of the current rise in digital innovation in commercia

A person becomes a doctor by graduating from medical school, but becomes a good doctor only after years of experience. What if we could give doctors the intuition that comes from years of experience on their first day? Several companies believe they can help every doctor achieve the same outcomes as top experts with tools powered by artificial intelligence (AI). AI is a term used for computer programs that can do things that we think of as “human”. Scientists use AI to automate complex tasks like driving a car or stock trading. AI has also been used in the development of new drugs . More recently, scientists have begun to train computers to provide better healthcare. In this article, we highlight two leaders in this space, Babylon Health and IBM Watson. AI for the patient and provider: Babylon Health wants everyone with a smartphone to have access to affordable healthcare. They believe an app that offers instant diagnosis is the key. As their CEO, Ali Parsa, ex