Three Steps to Becoming a Better Technology Scout
Technology scouting is an art and a science. Based on my experiences working with numerous corporate clients on their technology scouting needs, here are some tips to help you become a technology scout. 1- Clear up ambiguity with the customer, at the very start. Whether you are a technology scout as just part of your job, or all of your job, you have a customer. Based on your circumstances, the customer could be: The end customer, who uses your company’s products A marketing team, that comes to you with end customer needs they want solutions for A strategy team, that has determined it would be in the best interests for your company to acquire certain technologies or competencies A product development or R&D team, that would prefer for a solution to be found externally – perhaps because the solution is not core to your company’s competency Whoever your customer is, clearing up any and all ambiguity at the start will ensure the technologies your find are best targeted to thei...